BLLA - Boutique and Lifestyle Lodging Association
The Boutique & Lifestyle Lodging Association (BLLA)
The First And Only Association Dedicated
To Uniting The World’s Boutique And Lifestyle Properties
For The Benefit Of Properties & Suppliers As Well As Travelers
Listen to BLLA Founder, Frances Kiradjian, interviewed on Travel Talk Radio.
BLLA is a luxury boutique and lifestyle hotel association created to be the unifying voice of this distinctive yet extremely fragmented sector within the hospitality industry. Its goal is to unite the world's collection of boutique and lifestyle properties and the suppliers that sustain them, offering them the opportunity to successfully compete on a level playing field with major hotel companies and market themselves to meet the ever-increasing demand from discerning boutique-seeking clients.
Through BLLA, hotel members can find expert resources to address any of their needs—including architects, interior designers, food & beverage vendors, laundry design/purchasing consultants and others.
Association members benefit from a number of powerful distribution channels that deliver incremental upscale revenue streams as well as boutique specific resources, marketing tools, news and information. The BLLA serves as the go-to destination for everything boutique and lifestyle property-related. Our members finally have a resource that understands their specific needs and niche market.
In addition, members benefit from access to research papers, webinars, industry reports, marketing tools, and news and information specific to boutique properties and their suppliers.
Membership categories include brands, properties and suppliers who desire to reach this hospitality sector, travel agents and corporate travel managers, individuals, hotel corporate offices, hospitality students and the media.
Most significantly, the the Boutique and Lifestyle Lodging Association offers its members the chance to take control of their industry— how it's defined and represented and how it will grow and evolve in the future—to ensure that the boutique and lifestyle sector reaps the rewards it deserves.
BLLA was founded in answer to the expressed need for leveraging the industry’s collective voice.
Follow us on our blog: www.boutiquelodging.wordpress.com and social media sites at the top of this page.